2011書展

世紀文化理念 Our Mission

Our products are not only for fun, but also education purpose. All we want is bring knowledge to children through an interesting way. First, we should attract the children to love our book. If they don't love, they will never read. Building a good reading habit with our books is an important step. Therefore, we have created a lot of original joks and stories using our characters to brand our name in children's mind, such as Q boy becomes a famous cartoon star in children's world now.

Then it's how to get their parents' support. Most of the parents think that comics are stupid and useless. To change their mind, our books contain history, geography and daily knowledge. We care about the words and information a lot to make sure everything in our books are good for the child. And our work is worth in these few years because we recieve a lot of glorification from parents.

Also, our books are going to get into the school. From they refuse to read our books to they ask about our books is a great success for us. It indicate that we are not only a comic but a educational books which is helpful for children. They can gain something from our books.

To promote our products, we have some cooperations with newspapers and magazines, hold creating workshops and join different book fair. Hong Kong Book Fair is our big event every year. It's a good change to show our results to everybody. During the book fair, our stores are always packed with people. We find how popular “white cat and black cat” is from the long queue.

Now more and more people know “White Cat Black Cat”, we start to publish something else instead of comics. “Interesting liberal” series is one of our important product this year. There are , andin this series, which to introduce 100 different knowledge to the children in simple language. These books gain a lot of good feedback as well. We are ready to work on this kind of book further later on.

To publish an interesting and educational comics which are welcomed by both parents and children is our mission. Just like our slogan “ No matter white cat or black cat, who is happy and helpful is a good cat!” We believe that “White Cat Black Cat” can lend an impetus to local comic industry and improve its quality. That's what we want to do and our fans looking forward to.

Comics is important in a child's life. They love comics and they want to read comics. That's what parents can't understand. They are always worry about their child. It no doubt that what the children read effect them a lot. We understand both of them. So we create “health comics”. That is our unique quality. This market also need this kind of children publisher to grow with the children.

Our books are suitable for both primary school students and secondary junior teens. Easy learning from leisured books is what we are doing now. We are different from other children's publications is that we are not only for fun or information, but both. The topic and design of our books are always trendy. Children never feel boring while reading.

Now “White Cat Black Cat” become more famous among children's publication in HK. We keep our products' qualities in a more conscientious and careful way. Form a paragraph to a sentence and a word, we put a lot of time and spirit to create and do proofreading. To keep the products qualities always in a stable and high standard is a must. Therefore, our success will carry on and “White Cat Black Cat” will drive the local comic industry to a better place.

To serve all the customers' need and understand them, then always provide the best products and servies are our goal.

白貓黑貓形象深受歡迎 The image of White Cat Black Cat

Century Culture Limited is established by Ms Fong She Mei and Mr Ma Sing Yuen since 1998, which is now located in Wanchai, Hong Kong. The nature of business are printing and publishing diversification books and magazines, included comics, prose, fictions, etc. Our company also provides essays and comics for newspaper, magazines and institutions, and hold comic and writing workshops for children in summer time.
　　
We have published more than hundred books of “White Cat Black Cat “by Mr Ma Sing Yuen,also numerours Essays and fictions books by Fong She Mei.

“White Cat Black Cat” is a monthly magazine for children to get knowledge in an effective and easy way which can be found in the convenience stores or newstands.

“White Cat Black Cat”'s characters were created by Mr Ma Sing Yuen in 2004. “Q boy” (Q for Question), the main character of our books, is curious about everything and willing to ask. His uncle, “Doctor A”(A for Answer), is an erudite scholar. With their companies, children can learn efficiently and happily by reading the funny comics.

Century Culture Limited has published more than two hundred books of “White Cat Black Cat “in seven years: "White Cat Black Cat weekly", "Jokes" series, "Digital journey to the west" series, "Detective cat" series, "Funny liberal study " series, "Q's movie" series and "Chinese history journey" series......etc. The series are welcomed by parents and children.

西遊#44：鴿子孵蛋記

露台的花糟上，白鴿太太悄悄在那裡下了兩枚蛋，圓滾滾的像粒彈珠。
　　
我最初沒發覺，只看到有白鴿歇息在花糟裡，好奇的看一看，那白鴿太太只瞄我一眼，堅守陣地不肯離開。這時，另一隻鴿子迅速飛過來，大有捨身護衛的氣概（後來知道這位就是白鴿爸爸）。
　　
既來之則安之，由得牠們把花糟當產房吧！鴿子世界沒有「大男人」，兩夫婦輪番孵蛋，不亦樂乎。
　　
約十多天，小鴿子破蛋而出，見證了生命的奇妙，也為牠們開心。可惜，接著下來的日子，有點後悔了，原因是鴿子媽媽寸步不離巢，吃的拉的都在花糟，小鴿子更不用說，乾脆就拉在巢裡。
　　
若沒有甚麼H5N1的憂慮，頂多是衛生惡劣而已，但禽流感啊，不是說笑的！
　　
終於，廿多天之後，忽然發覺了鴿子飛走了，立即戴上口罩清理現場，並放置數盆玫瑰，產房停止營業了！

西遊#43：2010年香港書展圓滿結束

2010年香港書展終於圓滿結束，我們白貓黑貓的攤位連續多天擠滿了大人小朋友，熱鬧非常，不知道大家買到了心頭好沒有？

一直深受西遊粉絲歡迎的《爆笑西遊》，在今年書展率先登場，固然吸引了大家的目光。不過，似乎大家都非常心急想要知道西遊的劇情發展，頻頻追問《數碼西遊》卷四十三在哪裡，似乎都忘了它的出版日期在八月呢！哈哈，今期內容依然刺激緊湊，敬請繼續期待下集劇情啊！

另外，當我每回到場簽名，都會看到不少小朋友棒著一本本《數碼西遊》在手中，聚精匯神地看著，似乎整個人都沉醉在西遊世界裡，身為作者的我，看在眼裡也非常滿足呢。
每年書展都是一個新挑戰，也是讓更多小朋友認識白貓黑貓和數碼西遊的好機會，希望大家在今年書展同樣有所穫益，明年書展再見啊！

西遊#46：姑蘇行

又到蘇州。時間隔了差不多二十年。
　　

一想當年，這姑蘇古城一派的寧靜悠閒，從容不迫；到如今，滿城喧鬧，熙熙攘攘，簡直兩個世界了。
　　
幸好，他們在「發展」的同時，還自覺好好保留一些舊東西、老地方－－如「平江路」。
　　
這一條歷史老街，房子沿河道蜿蜒而建，一般的粉牆黛瓦，黑白分明。
　　
河道上小橋流水，兩岸垂楊，拿著照相機隨便一照，就是一幅小墨畫。
　　
晚上，還有一個好去處，就是夜遊網師園。園內安排了評彈、昆曲、古箏、笛、簫和舞蹈等八個節目，每個節目在不同的地方表演。遊客隨著穿著古典裝束的美麗導遊小姐，每到一地觀賞一個節目，所有節目完了之後，也就遊遍了整個網師園。
　　
這種遊園聽曲的享受，是以前大富之家才有的，如今100元門票就可以飛越時空，回到那個金粉年代，真是超讚！
　　
而且，表演者都非常專業出色，絕非跑江湖騙遊客的腳色。若到蘇州，這「夜遊網師園」一定不可錯過。

西遊#45：在高雄遇上凡亞比

中秋節前，有一個颱風叫甚麼「凡亞比」的（我每次都管叫它「阿凡達」）接近香港，雖然只有「三號風球」，沒造成甚麼破壞，但天氣不佳，使中秋節賞月大為失色。
　　
這颱風來港之前，先吹襲台灣，這期間我和舒眉正好在高雄市，為了一本新書搜集資料。風來之前，天氣好得不得了，我們還到處走動拍照。不意在原定離台之日，撗風撗雨聲勢浩大排山倒海而至，所有機場、鐵路全部關閉，行不得也哥哥！
　　
所有事情一下子停擺。睡到夠之後召車跑到百貨公司去吃東西逛書店，之後又跑去愛河旁的酒店吃下午茶。
　　
晚上，在下榻酒店旁的小店吃了一頓超美味的火鍋。
　　
如此這般，意外地在台灣過了非常愜意的一天。原來，平日太忙，時間都被有效率地分割成一斷斷，很難享受到「無事可為百無聊賴」地過日子。謝謝阿凡達－－噢，是凡亞比。

西遊#47：在吉隆坡遇見了「粉絲」！

　　馬來西亞正式出版《白貓黑貓》了！在吉隆坡的「書香國際中文書展」上，他們搞了一個首發簽名會，邀請我和方舒眉專程來到跟讀者見面。
　　老實說，我們雖然在香港擁有不少「粉絲」，但在吉隆坡，還是「新生事物」，要求自然不能太高，對此，應有心理準備。豈料，簽名會場上竟然坐滿了人，預備索取簽名的30個名額，也「齊刷刷」排好了隊，真是喜出望外呢！
　　一邊簽名一邊跟讀者們交流，有些家長說，以前未接觸過《白貓黑貓》，不過在展銷攤位上，一看就覺得喜歡，認為可以使小朋友開心又益智；一些小孩子則說：「白貓黑貓的漫畫人物樣子很可愛！」
　　其間還有一個驚喜，一家大小的讀者忽然問我們：「幾時把《數碼西遊》在吉隆坡出版？」
　　原來他們經常往香港，所以早已是我們的粉絲，現在，他們還會託在港親友給他們寄書，「如全部《白貓黑貓》都在吉隆坡出版，就可以先睹為快了！」他們說。
　　「希望快點有這麼一天！」我們相顧一笑。

西遊#48：怎樣才算懂得畫漫畫？

如果你問我，怎樣才算懂得「畫漫畫」？我就會反問你，你認為「懂得畫漫畫」的定義是甚麼？
　　
為何有此一問？因為太多太多的小朋友以為，能夠畫出（大多數是臨摹）一個漂亮的漫畫形象，就是懂得畫漫畫了！
　　
如果你有這種想法，不是不可以，但距離「懂得畫漫畫」未免太遙遠了。
　　
打個譬如：懂得寫字，是否等如懂得寫文章呢？
　　
當然不是的，「寫字」很容易，小學生也會，但寫文章－－尤其是好的文章－－就有點困難，需要掌握更多技巧才成。
　　
所以，能夠畫一個漂亮漫畫形象，相當於懂得寫文字而已，只是基本功的第一步。前路，還遠著呢！
　　
下次再續。

西遊#49：怎樣才算懂得畫漫畫（二）

當一個漫畫家，畫功要「專」，但其他的知識要「雜」，愈雜愈好！
　　
例如，要畫古裝人物時，懂得唐朝和明朝服裝的分別；畫古代戰爭場面時，了解朝代不同的變化（夏、商、周的將軍用戰車，春秋戰國才開始騎馬）……
　　
處理動作場面，最好認識一點「功夫」；學漫畫需要搞氣氛時，要有美術指揮的眼光。
　　
還有，文字修養絕對不可以忽略，否則寫句對白也文法錯誤囉囉嗦嗦狗屁不通，怎樣見人？
　　
開卷有益，閒來不可只看漫畫，要多看書，務求令自己知識廣博。
　　
以上這些，仍然只是「基本功」而已！